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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? With these social and digital platforms, you have new points of contact for your representative. What’s your end goal?

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. Informally Talk to Your Customer. Capture this information and have employees report on it.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. Informally Talk to Your Customer. Capture this information and have employees report on it.

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How Banks Are Using AI for Document Intelligence

South State Correspondent

For example, not only are payee and payor matched up correctly, but the name string is consistently in the format: Title, First Name, Middle Name/Initial, Last Name, and suffix. There is also typically an “enrichment” layer to many of these applications where information can be appended. This method is slow, costly and prone to error.

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Market your community bank with first-party data

Independent Banker

It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more. In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

ICBA Social Media Monitor. ICBA Social Media Monitor is a free member benefit that allows community banks to monitor up to five chosen keywords, phrases or brands within the realm of social media. Signing up is easy for any member bank through the website www.icba.org/webmonitor.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. Even George Bailey would have given you the thumbs up. “I learned a long time ago that reality was much weirder than anyone’s imagination.” ” – Hunter Thompson. Well, HST and Big Bird had it right. Everything.

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