Can fintechs enhance your bank’s marketing campaign?
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. By Katie Kuehner-Hebert.
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