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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. By Katie Kuehner-Hebert.

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The war for wallets: CU Wallet to debut this year

Abrigo

The techies and bankers alike knew that a mobile wallet was next. Peek inside nearly any brick-and-mortar retailer and you’ll see a wave of smartphones in-hand, people waiting for their turn to step to the register and make their purchase. And why shouldn’t it be? And soon there will be a new player – CU Wallet.

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What’s Fueling Poland’s Tech Growth Engine?

PYMNTS

In this week’s installment of PYMNTS’ Weekly Tech Center Roundup , we look at how the country’s capital city is developing a tech landscape that’s quickly catching up with its western counterparts. Warsaw is home to the third Google Campus in Europe. Warsaw is home to the third Google Campus in Europe. Poland brought in €7.2

UX 100
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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A generation ago, bankers could count on young people –piggy banks in hand — riding their parents’ coattails to the neighborhood branch. In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. In a few years, that meant a mortgage, a college fund for their children, or an IRA.

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Fools Rush In: 37 Of The Worst Corporate M&A Flops

CB Insights

Google and Nest. In 2014, Google sought to make an entrance into smart homes by acquiring Nest Labs, a four-year-old startup founded by two ex-Apple engineers, Tony Fadell and Matt Rogers. While Google excelled in building software, it lagged behind in hardware and product innovation. The Sad State of Corporate Innovation.

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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; their final project includes designing their own apps, all of which serve the world in various ways and all certain to make an impact. Learn More About Perficient’s Bright Paths. Celeste Rowe’s Bright Paths Project: Grow Better.

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