PYMNTS

JANUARY 18, 2018

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

Regulation 156

Regulation Innovation Fintech Marketing 156

BankInovation

FEBRUARY 8, 2022

Core provider Fiserv’s market strategy continues to focus on bank partnerships and fintech acquisitions as revenues grow and development picks up speed. Financials were in line with expectations, Fiserv Chief Executive Officer Frank Bisignano said during today’s fourth-quarter earnings call.

Fintech 98

Fintech Marketing Strategies Financial Technology Strategy 98

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

BankInovation

DECEMBER 23, 2022

The New York-based fintech is a spend management platform that allows companies to request, approve and track expenditures in real time, according to Crunchbase. Teampay will use the funding toward advancing its go-to-market strategy, expand its workforce and prioritize its recent partnership […].

Fintech 52

Fintech New York Marketing Strategies Strategy 52

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. We need to manage risk appropriately, but open banking is a good thing,” Davies said.

Security 174

Security Fintech Data Fraud 174

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. This allows the company to offer integrated, end-to-end payments solutions for specific markets.

Fintech 130

Fintech Marketing Strategy Payments 130

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 81

Strategy Fintech Financial Technology Innovation 81

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

MAY 28, 2020

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53

Fintech Branding Marketing Strategies Strategy 53

William Mills

APRIL 25, 2019

Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.

social media 54

social media Strategy Fintech Marketing Strategies 54

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015.

Fintech 100

Fintech Cards Mobile Capital 100

The Financial Brand

AUGUST 11, 2021

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 37

Fintech Marketing Banking Trends Analysis 37

Bobsguide

JULY 13, 2022

NXTsoft , a company focused on delivering seamless API Connectivity as a Service to the financial marketspace has named Fintech veteran Chuck Diulus as Chief Revenue Officer. Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries. About NXTsoft.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 37

Marketing Survey Branding Fintech 37

The Financial Brand

FEBRUARY 3, 2022

The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.

Marketing 27

Marketing Fintech Millennials Analytics 27

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

William Mills

MAY 13, 2022

For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Marketing Strategies 77

Marketing Strategies Conference Industry Strategy 77

PYMNTS

MAY 1, 2019

Plaid, the FinTech platform provider that recently raised $250 million in venture funding, is gearing up to expand into Europe. lead specializing in go-to-market strategy. According to a report in Financial News , based on open positions at Plaid, the company is looking to hire 10 or more people for jobs in Europe.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

The Financial Brand

AUGUST 10, 2021

Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share. The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Innovation 40

Innovation Cards Marketing Banking Trends 40

PYMNTS

MAY 1, 2019

Plaid, the fintech platform provider which recently raised $250 million in venture funding, is gearing up to expand into Europe. According to the report, jobs include a Europe lead and a UK lead specializing in go-to-market strategy. Other jobs include for engineers and policy experts, reported Financial News.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

OCTOBER 8, 2019

Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. We’re thrilled to partner with an Australian FinTech to provide a solution for other small business owners. It’s a great story of Australian startups enabling one another’s growth.”.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

PYMNTS

JUNE 4, 2020

Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example. FinTechs that can prove they have robust security measures in place to prevent such problems are likely to win over FIs and help advance the open banking movement.

Report 158

Report Fraud Security Fintech 158

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Tech and Finance

JUNE 8, 2017

Engle’s prior roles at Bank of America include the consumer bank’s chief technology officer, chief information officer of consumer technology and operations, and, most recently, chief information officer of Bank of America’s Global Banking and Markets businesses. In her spare time, she mentors FinTech start-ups in London and the U.S.,

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

Data 293

Data Innovation Big Data Marketing Strategies 293

William Mills

AUGUST 30, 2018

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 39

Cards Marketing Branding Fintech 39

PYMNTS

MARCH 14, 2017

FinTech Autobooks announced new funding to support its SMB banking solutions. This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. Strategy #1: Embedded Finance.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

Fintech 31

Fintech Survey Branding Marketing Strategies 31

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. About William Mills Agency.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 32

Cards Marketing Branding Fintech 32

The Financial Brand

APRIL 14, 2021

The post Why Do Consumers Love Fintechs? Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use. appeared first on The Financial Brand.

Fintech 42

Fintech Tools Branding Customer Experience 42

The Financial Brand

JANUARY 4, 2022

It's a risky move without the marketing strategy — and chops — to support it. A few institutions have abandoned 'bank' in their branding. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Marketing Strategies Banking Trends Analysis 36