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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

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VCs Back Autobooks For SMB Banking

PYMNTS

FinTech Autobooks announced new funding to support its SMB banking solutions. This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”.

Detroit 122
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Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

Data 293
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A new digital bank needs a new customer service experience

Insights on Business

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Financial management. Dreams and goals. Protection (Security). If you take the wi-fi away they almost die,” said Albuquerque.

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Open Banking, Open APIs, Wide Open Opportunities?

PYMNTS

Some are technical in nature, some are reconciling problems for existing business models or even confounding go-to market strategies, as in how to work with and scale to consumer needs and desires that demand, on an increasing level, flexibility and speed.

Data 192
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FICO Women Leaders: Sharing Our Insights and Success

FICO

We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. She has nearly two decades of experience building leading global operations teams and designing enterprise sales go-to-market strategies while delivering impactful customer experiences.