PYMNTS

JANUARY 3, 2017

“There are so many levers to engage consumers” in rewards, said Wind, and whether it is tied specifically to a card or merchant, additional leverage can come through email marketing campaigns or percentage-off programs at retailers.

Retail 137

Retail UX Cards Branding 137

Fintech Labs Insights

NOVEMBER 8, 2016

The new company (spun out from Signet Bank in 1994) was widely revered as a data analytics and marketing master. The bane of the mobile user experience is dealing with (ultimately ignoring) all the false positives you get through most notification services. I clicked through the notice out of curiosity.

UX 17

UX Capital Mobile User Experience 17

Celent Banking

OCTOBER 10, 2016

There’s still plenty of fragmentation in the market : Android is an open system utilizing Host Card Emulation (HCE), while Apple is a closed system using a secure element. While the system is safer than traditional cards, the perception that it’s less safe is keeping many users from adopting it.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

MAY 8, 2020

The small business FinTech arena continues to blossom as more developers explore ways to address a market historically underserved by traditional financial institutions (FIs). The Front-End Strategy: UX. “We think of the user experience as critical and want to apply this philosophy on the business side.”

User Experience 175

User Experience UX Fintech Tools 175

Banking 2020

AUGUST 27, 2015

Thus if banks are truly interested in using mobile phones as a primary form of authentication for ATMs, they will need to sell their customers on a better, more secure user experience. Consequently, vendors decided not to invest in NFC and opted instead for QR codes, which are plagued with a variety of user experience issues.

ATM 40

ATM User Experience Fraud UX 40

PYMNTS

FEBRUARY 19, 2018

In the age of voice-activated UX [user experience] in general,” Gurukula told Karen Webster in a recent conversation, “users expect that a transition to a conversational mode of interacting should mean that ‘technology’ just fills in a lot of the usual information gaps without having to ask the consumer.”. “As

Payments 125

Payments User Experience Security Examples 125

PYMNTS

AUGUST 9, 2019

Google, Amazon, Apple, PayPal and Facebook are just a few examples of tech companies who are all but omnipresent, and with whom an enormous share of consumers interact with on a daily basis. percent who want those apps embedded into their voice assistants actually desire a very similar, if not identical user experience: This 44.3

Data 155

Data Millennials Google Apple 155

CB Insights

OCTOBER 31, 2019

For example, CRM platform Intercom’s “Answer Bot” can interpret questions and retrieve appropriate answers from the site’s FAQ and help documentation — something that would take users a long time to search for themselves. For example, Microsoft had Tay, an AI bot for Twitter. One example is Woebot, which launched in 2015.

Industry 78

Industry Examples Tools Retail 78

PYMNTS

JANUARY 26, 2017

Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing since the first moment there was a digital space in which to market. So what is their secret?

User Experience 100

User Experience UX Data Marketing 100

CB Insights

OCTOBER 10, 2017

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Use pre-launch marketing to build both trust and hype. Mint has a classic success story.

Tools 78

Tools Millennials US Maine 78

PYMNTS

JUNE 4, 2020

For example, meal delivery services orders are up 33-fold, while digital grocery orders have risen 400 percent. Fortunately, driving awareness of an FI’s updated capabilities to such a customer base is often much easier than promoting the bank to a mass market. percent as of last week.

Mobile 141

Mobile UX Cards Payments 141