Your healthcare audience: Patient, consumer or human?
Perficient
SEPTEMBER 7, 2020
Healthcare marketers used to discuss the “patient experience” within their health system. These days the focus has shifted to “consumer experience.” The reason is obvious. Retail giants like Amazon and CVS keep pushing deeper into the healthcare space. And they’re bringing retail practices and improved consumer experience with them. It’s true that before a person becomes a patient, they are a consumer – shopping around, as they would in other retail sectors – for the best healthcare option.
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