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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.

Video 322
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Reinventing the client advisor interaction model is the future of wealth management

Insights on Business

As the rise of digitalization continues to transform wealth management, and firms attempt to keep pace, the ways in which financial advisors and clients interact are evolving as well. In the past, clients managed their finances in silos. And, clients are demanding that these interactions happen digitally.

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15 Twitter accounts every bank executive should follow

Abrigo

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics. Learn more here.

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Generative AI – 7 Lessons That Tate Taught Us

South State Correspondent

Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. A banker’s job is attracting and managing customers, understanding risk, and pricing it appropriately.

US 195
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What customer complaints can tell you about your experience (and your compliance)

Insights on Business

The former was the domain of customer care professionals, contact center managers, marketing leaders and digital strategy teams with the goal of helping streamline and simplify products and services, as well as ensure proper resolution of customer issues post-purchase. Seeing customer feedback as a data source.

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Social Commerce Plays The Long Game

PYMNTS

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. What’s currently working better than social media for retailers in the digital space in turning marketing into immediate sales?