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Three ways bank-marketing executives should use data

Abrigo

Data may serve as a buzzword for marketers, but it doesn’t make it any less important. Data measuring customers’ habits, likes and dislikes, is a critical tool to any marketing pro’s toolbox. Bank and credit union marketers are often in a unique position to leverage the aggregated data of their customers.

Marketing 150
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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

The digital players are working to differentiate based on stronger customer experience features and tight integrations in areas such as financial health, data-driven marketing and fraud/security. This is an area where speed-to-market competition will be important. #3. Bank and credit union leaders must love their due diligence!

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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

Home Blog FICO Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti The most popular posts in our Customer Development category dealt with digital banking, optimizing credit line increases, loan pricing and machine learning for credit risk models.

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Virgin Money Buyout By CYBG Receives All-Clear

PYMNTS

Earlier this year, Virgin Money introduced enhanced SMB services, including its small business deposit account; the merger will continue that effort to enhance digital banking for the small business community.

Exercises 166
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Scale Matters … But Smart Matters More

Gonzobanker

Here are five key areas that Cornerstone would encourage management to start: Digital Self-Service Utilization – Many bankers are feeling confident they are catching up to the competition in the digital banking experience, but very few have exhausted the sheer productivity benefits of widespread digital self-service.

Tools 163
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How Banks Can Stay More Connected Like Amazon

Gonzobanker

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise.

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Why Credit Unions Crush Loyalty

PYMNTS

That’s because these firms can quickly deliver products to their market, and help CUs become more competitive. Yet, CUs should exercise caution when collaborating with FinTech firms, as many have expressed interest in selling their products directly to members.

Fraud 139