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Three ways bank-marketing executives should use data

Abrigo

Data may serve as a buzzword for marketers, but it doesn’t make it any less important. Data measuring customers’ habits, likes and dislikes, is a critical tool to any marketing pro’s toolbox. Bank and credit union marketers are often in a unique position to leverage the aggregated data of their customers.

Marketing 150
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Virgin Money Buyout By CYBG Receives All-Clear

PYMNTS

Earlier this year, Virgin Money introduced enhanced SMB services, including its small business deposit account; the merger will continue that effort to enhance digital banking for the small business community.

Exercises 166
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How Banks Can Stay More Connected Like Amazon

Gonzobanker

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise.

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Digital IDs Help Open Banking Reach Its Fullest Potential

PYMNTS

Regulation Vs. Market Forces. The need for both innovation and security comes at a time when open banking is gaining a foothold in the United States due in part to the pandemic. In recent years, we’ve seen the heavily regulated version of open banking in the E.U.,” Cohen said. In the U.S.,

Data 272
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Tackling the Fintech Threat: A Guide for Banks and Credit Unions

FICO

who consider a digital bank (like Chime, Cash App, or PayPal) to be their primary checking account provider has more than doubled since 2020. Fighting back against the FinTech disruption isn’t an exercise in total war – it’s about carefully picking one’s battles. banks collected $15.47 Darryl Knopp.

Fintech 52
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Non-Maturity Deposits – A New Machined Learned Framework For ALM

South State Correspondent

While there have always been problems in banks’ asset-liability models (ALM) and liquidity stress test models, the current environment exacerbates this problem. As a result, most banks are overestimating their liability sensitivity and, thus, their deposit value. Unrealized bond losses are also included in the model.

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Bank Earnings Are Toast – It’s Time to Take Bold Action

Gonzobanker

While all banks will be inundated with PPP forgiveness tracking and getting their hands around which loans go bad, keeping some balance sheet momentum will be important. As the large banks announce freezing lending in some sectors, community and mid-size banks should bring more data and common sense to the table.

Lending 104