article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. The short answer is No.

Branding 378
article thumbnail

Bitcoin Daily: Monerium Partners With Algorand To Enable Blockchain Transactions; Square To Build Lightning Development Kit To Enhance Bitcoin Wallets

PYMNTS

The Algorand leadership has taken a pragmatic and deliberate approach in designing a blockchain for mainstream applications while staying close to the ethos of the open-source community,” said Sveinn Valfells, co-founder and CEO of Monerium. “Supporting new blockchains with mainstream relevance is a priority for Monerium.”

Bitcoin 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. Building trust is not limited to overarching company leadership.

Community 275
article thumbnail

Perficient’s Brian Flanagan Featured in 2021 SoDA Report

Perficient

The SoDA Report is its regular publication that brings together research, thought leadership and case studies from some of the world’s leading digital agencies and technology innovators. SoDA is an extremely selective association of respected digital agency leaders and technology disruptors. See the full report.

Report 496
article thumbnail

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic.

Meeting 309
article thumbnail

Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital.

article thumbnail

A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Your team needs to understand what problem they’re solving before diving into the project, meaning your team needs to work in tandem with the client Product Owner to define the product feature list with help from client leadership and stakeholders.