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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Consumer-centric Digital Experience in Healthcare

Perficient

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! It’s the Google experience. Because they want to build a truly engaging experience.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Maybe not just yet.

Meeting 309
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

While it was a challenge for her to learn about computers and applications from a developer perspective, her app earned rave reviews from Bright Paths students, Perficient colleagues, and Hackbright leadership. . Bright Paths Project: Welcome to Stock Market. Login and registration buttons welcome users to the home screen.

Milwaukee 348
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The 2019 GonzoBanker Awards

Gonzobanker

Its Baldrige-winning tenacity on customer experience is legendary and consistent. And Partners CEO John Janclaes helped put Kony on the market map in mid-size shops, even keynoting Kony’s conference with a leadership book in tow. The bank’s strategy is laser-focused. It was the original data junkie. Overpriced Unicorn (a.k.a.

Idaho 148
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The 2022 GonzoBanker Awards

Gonzobanker

It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. His passion for innovation, community, culture, and clients provides a leadership template for all future GonzoBankers. Goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank.

Community 216