Gonzobanker

JULY 20, 2022

The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

NOVEMBER 30, 2020

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. The short answer is No.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

FEBRUARY 2, 2021

SoDA is an extremely selective association of respected digital agency leaders and technology disruptors. The SoDA Report is its regular publication that brings together research, thought leadership and case studies from some of the world’s leading digital agencies and technology innovators. See the full report.

Report 496

Report Case Study Leadership Study 496

Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic.

Meeting 309

Meeting Customer Experience Branding Leadership 309