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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. The bot would talk to the customers like a friend on the phone.

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Always choosing to go against the grain, Jon Bostock has consistently succeeded at the toughest challenges presented by companies both large and small. He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average.

Branding 441
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

This represents a significant shift in how organizations think about marketing and presents a welcome recognition that marketing is an important player in the entire value chain, not just the top of the funnel. Therefore, CMOs are responsible for the entire customer experience from awareness to advocacy.

Branding 378
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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digitalstrategy. Don’t be sold on vaporware.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. In FBM terms, Quibi needed to use the MAP elements to skillfully move prospective customers up and across the action line. The FBM is made up of three primary factors ­­— Motivation, Ability, and a Prompt (MAP).

US 294
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Helping SMBs Profit From A Decidedly Different 2020 Holiday-Shopping Season

PYMNTS

“Many who were taking legacy forms of payment before — cash or checks — now have to move to a 100 percent digital this holiday season — and that can be a pretty big shift for many small businesses,” Burgin said. An Uncertain Holiday Season.

Fraud 236
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Currencycloud Teams With Hyundai Card For Mobile Remittance Service

PYMNTS

With just a few touches on the mobile phone, people will be able to remit their money using their credit card account,” said Wookyung Chang, head of Hyundai Card’s digital strategy department. This will open the new era of personalized digital financial services in Korea.”. ”

Cards 100