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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digitalstrategy. Don’t be sold on vaporware.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. In FBM terms, Quibi needed to use the MAP elements to skillfully move prospective customers up and across the action line. For any brand that promises to entertain, motivation should center on pleasure.

US 294
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Why getting digital banking right could prove vital in the Gulf

NCR

Like many regions across the globe, the Gulf is currently going through a period of change in the banking industry, which is presenting challenges for local institutions but also creating opportunity. Digital demands. The post Why getting digital banking right could prove vital in the Gulf appeared first on Banking.com.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309