What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. In FBM terms, Quibi needed to use the MAP elements to skillfully move prospective customers up and across the action line. Quibi needed to move users above the FBM action line.
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