Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. The adjustments to a virtual conference were quite disappointing for me personally this year.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Social Assurance

AUGUST 28, 2014

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Engagement Marketing AB Testing Digital Strategy' A/B Testing .

Marketing 17

Marketing Conference Digital Strategies Course 17

Jeff For Banks

NOVEMBER 28, 2014

On December 8th I am speaking at the Northwest Bank Executives conference in Seattle. At a time when so many banks are challenged to grow revenues, marketing expenditures represent 2.1% Perhaps we should recognize the importance of the digital distribution system and appoint the appropriate executive to be its champion.

Digital Strategies 94

Digital Strategies Strategy Operations Seattle 94

PYMNTS

FEBRUARY 23, 2018

percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. billion in domestic sales — More and more McDonald’s markets are lovin’ it as the iconic American burger chains continues to expand its delivery efforts. Market Differentiation. McDonald’s $37.5

Online 101

Online US Payments Mobile 101

PYMNTS

OCTOBER 11, 2019

At a tech conference this week, Carney said Amazon accounts for a scant 4 percent of retail in the U.S. He said Amazon’s roughly 40 percent market share of eCommerce isn’t nearly as impressive as it sounds given that most retailers’ efforts are omnichannel these days. and less than 1 percent globally.

Leadership 100

Leadership Apple Branding Retail 100

Fintech Labs Insights

AUGUST 11, 2016

The jury of six featured Michael Ludden, Product Manager, Developer Relations, IBM Watson; John Musser, Founder and CEO of API Science; Neha Sampat, CEO of Built.io; Michael Stowe, Developer Relations Manager for MuleSoft; Steven Willmott, CEO of 3scale; and Rob Zazueta, Director of Digital Strategy, TIBCO Software.

San Francisco 12

San Francisco Utah Case Study New York 12

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Gro brings a solid digital account opening platform, something Q2 was pursuing internally. So How Does Gro Fit In? .

Fraud 105

Fraud Austin Fintech Lending 105

Lex Sokolin

SEPTEMBER 23, 2020

To the extent it pipes people to banking product, that goes to a $500 million market capitalization public company that makes prepaid cards. This model gives visibility in the public markets to what Chime may try to sound like. In 2018, over $1 trillion was spent by corporations on digital transformation projects. Of course not.

Capital 52

Capital Software Lending Apple 52

Gonzobanker

JUNE 11, 2018

Attendance at American Banker’s Digital Banking conference has grown significantly since I was here in 2016, reflecting the obvious interest levels in digital, yet the vibe remained largely the same as two years ago…. If 2016’s conference was the “mobile” conference, 2018 was most definitely the “voice” conference.

Conference 70

Conference Digital Banking Austin Digital Strategies 70

Gonzobanker

DECEMBER 22, 2014

At one of the major conferences this year, a vendor touting the need for dedicated chief data officers at banks had a write-in audience poll on who was filling that role currently. Dog” was listed as frequently as any CDO in the responses. The “How Twitter Can Advance Your Career” Award – Bradley Leimer. That’s one helluva move up.

Los Angeles 101

Los Angeles Apple Risk Management California 101

Independent Banker

AUGUST 25, 2016

Similarly, LinkedIn she touts as “the tradeshow” or “conference.”. “On The panel of judges include: Jessica Wallace, former digital strategy/marketing engagement, ICBA; Sarah Elbert, executive editor of Delta Sky magazine; Carly Ferry, senior digital strategist, MSP-C; and Patrick Dix, vice president of public relations at SHAZAM Inc.

social media 70

social media Community Bank Community Video 70

Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? A few nuggets: Marketing spend is the one place where banks can innovate quickly vs. waiting for long-haul tech and people-based transformations. Let’s just call it. Much of the rest of the event was echoing or living up to this session.

Branding 125

Branding Conference Strategy Oregon 125