Conference Digital Strategies Marketing Retail 
Perficient
FEBRUARY 10, 2021
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.
Gonzobanker
JUNE 11, 2018
Attendance at American Banker’s Digital Banking conference has grown significantly since I was here in 2016, reflecting the obvious interest levels in digital, yet the vibe remained largely the same as two years ago…. If 2016’s conference was the “mobile” conference, 2018 was most definitely the “voice” conference.
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PYMNTS
NOVEMBER 16, 2020
Craig Vosburg , Mastercard ’s president of North America, said at a conference Monday (Nov. Speaking at the Citi 2020 FinTech Conference , Vosburg recounted some of the trends seen in the latest quarter and beyond, saying “we see moderate levels of growth” in overall transaction volume and in spending levels and transactions.
Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
PYMNTS
MARCH 2, 2020
As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. The group will reportedly have the same program on Tuesday, but through a “digital press conference” with Chief Executive Officer Oliver Zipse.
PYMNTS
MAY 18, 2018
As Nordstrom ramps up its digital efforts, the department store retailer reported better-than-expected first-quarter earnings. The retailer delivered total sales growth of 5.8 percent, but the company also saw an 18 percent increase in sales enabled through digital capabilities compared to the previous year.
Social Assurance
NOVEMBER 6, 2020
This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. The adjustments to a virtual conference were quite disappointing for me personally this year.
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