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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. The brand is well-known for using its community of skateboarders for design ideas and marketing. The studio will serve as a central hub for consumers and creatives, with the goal of giving back to the local community. Our downtown L.A. “Downtown L.A.

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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

The news came on the same day that the San Francisco-based scooter-sharing company launched a pilot program in Tacoma, Washington, and less than one month after a 24-year-old Dallas, Texas man fell off the scooter he was riding and died from blunt force injuries to his head.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

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2020 GonzoBanker Awards

Gonzobanker

And how did community banks and credit unions respond to the COVID craziness? Our clients showed banking at its best – obsessed with customer well-being, good corporate citizenship, and strong community focus. Jill is continually demonstrating just how loud a $300 million community bank can roar! Bravo Brett and team!

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Are you a bull or a bear, and how will it impact your planning for 2020 and beyond?

Gonzobanker

Community-based institutions have unique circumstances (and personal viewpoints) that impact how they see the world in the future and what planning will look like for them. Are there growth opportunities that would make sense for us to consider at this time – such as entering new markets/M&A? Be hyper-sensitive to your community.