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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

Optimizing that rate optimizes the throughput for the institution with a given amount of resources. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

It was agreed that too many lines of business, such as treasury management, commercial lending, and commercial deposits, are not utilizing their marketing departments enough, given the tremendous value of their products. What skills and resources do you need to achieve diversity? Bank Marketing Lesson 4: Empowering Marketers.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

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Using EOS in Banking – A New Operating System

South State Correspondent

The CEO can talk to everyone and communicate effectively daily. However, as a bank grows, communication gaps, unclear roles, and inefficient processes begin to creep in. Resources are stretched, objectives become complex and a once-strong vision begins to blur. What is our (high-level) marketing strategy?