Community Management Marketing Strategies Resources 
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.
Abrigo
OCTOBER 4, 2016
As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. Optimizing that rate optimizes the throughput for the institution with a given amount of resources.
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South State Correspondent
JUNE 15, 2023
Likely, you do not have a common management framework at your bank. However, as a bank grows, communication gaps, unclear roles, and inefficient processes begin to creep in. Resources are stretched, objectives become complex and a once-strong vision begins to blur. You need to grow while managing profitability and risk.
South State Correspondent
SEPTEMBER 20, 2022
It was agreed that too many lines of business, such as treasury management, commercial lending, and commercial deposits, are not utilizing their marketing departments enough, given the tremendous value of their products. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Get a companywide commitment to reach those goals.
Social Assurance
SEPTEMBER 17, 2021
These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.
Independent Banker
FEBRUARY 28, 2023
Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.
Gonzobanker
JANUARY 14, 2016
Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.
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