The Emmerich Group

APRIL 4, 2024

If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical. You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.

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The Emmerich Group

JANUARY 4, 2023

In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles. If you’re the kind of leader who is thinking, I don’t even know any marketing principles. The post 3 Marketing Mistakes That Cost Banks Millions [VIDEO] appeared first on Emmerich Financial.

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The Emmerich Group

MAY 16, 2024

If you’re the kind of leader who spends a lot of money on marketing, and you think it’s working to pull in the best customers or premium pricing, you will use this process to make those results even better. There are certain obvious challenges to getting low cost large deposit accounts pulled away from incumbent banks.

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Independent Banker

SEPTEMBER 1, 2021

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

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The Emmerich Group

OCTOBER 12, 2023

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.

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The Emmerich Group

DECEMBER 21, 2022

In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks from the year before and. Continue Reading.

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The Emmerich Group

JANUARY 11, 2023

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite. Continue Reading.

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Independent Banker

AUGUST 31, 2022

Against this backdrop, agtech—the application of technology to every aspect of the food production process, from farm to table—is growing in importance to the mission of ICBA and community banks. In fact, community banks provide about $155 billion in agriculture loans. Farmers and Merchants Bank in Milligan, Neb.,

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The Emmerich Group

DECEMBER 14, 2022

In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line. The post How to Cut Your Marketing Budget By 80% and Double Profit at the Same Time [VIDEO] appeared first on Emmerich Financial. If you’re the kind.

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The Emmerich Group

APRIL 25, 2024

The missing components are at least 25 different actual strategies that will bring earthmoving changes that get you paid more for doing business with the most desirable prospects in your market. The BHAG or the Big Hairy Audacious Goal is not congruent with the psychographics and demographics of the top two to three target markets.

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Jeff For Banks

OCTOBER 30, 2023

We either lost deposits to Treasuries, money market mutual funds, or disintermediated into higher cost deposits within our bank. In this video short, I suggest three ideas to improve your deposit strategy as follows: 1. Listen to the three-and-a-half-minute video for greater context. Manage the mix.

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The Emmerich Group

APRIL 17, 2024

That’s for those other banks. To your continued success, Roxanne Emmerich Please watch the video above and share it with your exec team and board. Get your USPs right and stop worrying about what the economy or desperate competitors do to your profits.

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The Emmerich Group

FEBRUARY 23, 2023

I believe community banks deserve to get paid for what they are worth—and never have to match rates. If you’re the kind of leader… Who feels strongly that Continue Reading The post The 4 Levels of USPs (and How to Double Your Profits with #4) [VIDEO] appeared first on Emmerich Financial.

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The Emmerich Group

MAY 1, 2024

To your continued success, Roxanne Emmerich Please watch the video above and share it with your exec team and board. Imagine if you could double your profit without increasing your infrastructure of staff…that will take the right strategies.

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Independent Banker

AUGUST 31, 2022

For its 30th anniversary, Ledyard National Bank decided to ask 10 local nonprofits to enter a video about their work into a contest for the opportunity to win $10,000 and expand their visibility. When Ledyard National Bank in Hanover, N.H., Community members could vote for their favorite video by reacting to it from Oct.

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PYMNTS

DECEMBER 8, 2020

Social Finance (SoFi), a San Francisco-based online lending startup, is holding talks about selling to a blank-check acquisition company to debut on the stock market. Report: Digital ID and Video-Based KYC Help Lenders Onboard SMBs. Synctera Brings 'FinTech As A Service' To Community Banks.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Emmerich Group

JULY 12, 2023

EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. Continue Reading The post How to Consistently Deliver WOW Customer Service [VIDEO] appeared first on Emmerich Financial.

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Independent Banker

OCTOBER 31, 2020

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. Remember when video conference calls were a novelty? ICBA offers resources to support community banks in telling their stories. A year ago, I had a smattering of them. What you need to know.

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Independent Banker

MARCH 31, 2020

Community Banking Month holds a special place in my heart. It began early in my career at Centinel Bank of Taos. Every April, I would visit local elementary schools to speak about community banking. To keep their attention and make community banking relevant, I had to get creative.

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Independent Banker

JULY 31, 2022

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. And that means it can be a challenge to keep up with the latest trends in social media marketing. By Julie Kendrick.

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The Emmerich Group

JANUARY 12, 2017

The truth is, you can get paid a premium—an above market rate—by good, A+ quality clients, but you won’t get there doing the same thing you’ve been doing. Watch this video to discover. The post Community banks deserve to get paid more… appeared first on The Emmerich Group. Continue Reading.

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The Emmerich Group

JANUARY 12, 2017

The truth is, you can get paid a premium—an above market rate—by good, A+ quality clients, but you won’t get there doing the same thing you’ve been doing. Watch this video to discover. The post Community banks deserve to get paid more… appeared first on The Emmerich Group. Continue Reading.

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The Emmerich Group

DECEMBER 28, 2022

EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. The post How to Consistently Deliver WOW Customer Service [VIDEO] appeared first on Emmerich Financial. Continue Reading.

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The Emmerich Group

MAY 21, 2020

I have a friend, and a vendor to my business, who told me that because a big chunk of his income comes as a result of community banking, he thought he should switch over his account and work. The post Customers and Prospects Demand Excellence in Stressful Times [VIDEO] appeared first on The Emmerich Group. Continue Reading.

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Independent Banker

JANUARY 31, 2022

The FedNow Service is launching in early 2023, giving community banks about a year to plan. Here’s how community bankers, payments experts and fintech vendors suggest using the time to prepare. With less than a year until the scheduled launch of the FedNow Service, community banks are still awaiting updates on specifics.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Why The Loan Proposal Generator Works.

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South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. Lenders can also view proposals generated by colleagues to understand market pricing in order to achieve greater consistency across the organization. Why The Loan Proposal Generator Works.

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Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.

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Jeff For Banks

APRIL 27, 2019

Never Satisfied The markets never seem to be satisfied. The Federal Reserve recently took heed of market and economic messages, ending its tightening campaign and beginning its “patience” campaign. The markets hardly seemed satisfied with these two moves as they began building in rate cuts. A Win for the Ages !

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Gonzobanker

APRIL 3, 2019

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. About one-third of community banks are planning to add or replace this technology. Consider fintech partnerships that offer digital delivery.

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Abrigo

SEPTEMBER 7, 2023

They can result in sub-optimal lending for community banks and credit unions as well as the communities they serve across the country. What are the credit trends in our portfolio and market? Watch this video to learn more. How is the quality of loans tied to a recently introduced credit product?

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Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. My son did the same with no plans to return.

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Jeff For Banks

JULY 28, 2021

Because my face was made for radio, except for one video (Ned Talks, linked below). Ned Talks : A video blog discussion between Ned Miller of 3 rd Act Consulting, a bank sales consulting firm: [link] Banking Transformed podcast with Jim Marous of The Financial Brand: Is The Future of Community Banks at Risk? -

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Independent Banker

MARCH 31, 2022

Faced with several transitional issues, here’s how these community banks gained support from their new providers to adapt to the change. Two years before changing core processors, Asian Bank began conducting weekly meetings to brainstorm attributes its dream core provider would possess. When Del Norte Bank in Del Norte, Colo.,

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. The approach is a mess, yet it is done every day in banking. Your margins are contracting this year because you are already NOT spending enough on marketing.

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Independent Banker

OCTOBER 29, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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