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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options

PYMNTS

This will not only help retail items be more accessible to more consumers but could help merchants bounce back from what may have been a rocky year in sales due to the pandemic. percent of millennials report being financially stable, compared to 79 percent of non-millennial consumers. In fact, only 20.7

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

PYMNTS

Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. A third of bridge millennials will increase their usage of mobile devices, more than any other segment. And when consumers do go online, gift cards are winning the season. percent will use a laptop or PC.

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Melding Digital With Physical Rescues In-Store Retailing

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From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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OAK + FORT: Flexible-Payment Plans Boost Luxury Purchases

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Dramatic shifts are underway in the retail sector as it adjusts to consumers’ increasingly digital preferences. These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Around The Buy Now, Pay Later World.

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Why Installment Payments Are Fashionable This Holiday Season

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Consumers — especially millennials and Generation Z — are looking for new commerce experiences during the 2019 holiday season. However, they are also hesitant to pay for those new experiences with credit cards or other traditional financing options. Around The Buy Now, Pay Later Worl d.

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The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.