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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Melding Digital With Physical Rescues In-Store Retailing

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From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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The Retail Complexities Of Wooing Bridge Millennials

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The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Deep Dive: Travel, Hospitality Get A Millennial Makeover

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Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Millennials Are Buying More Gift Cards Than Ever — For Themselves

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Maybe millennials really are a self-centered bunch? New data suggests that they are buying more gift cards than ever before but then turning around and spending those cards on themselves. Mercator Advisory Group surveyed 3,009 U.S. The study found that these types of consumers are steadily growing.

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Amex Updates Blue Cash Card To Reflect Millennials’ Spending

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In a sign of the times, American Express is increasing the rewards on its Blue Cash Preferred Card, announcing 6 percent cash back on U.S. American Express said the Blue Cash Preferred Card will still offer 6 percent cash back in U.S. “If I had to pick, I’d argue that the best potential fits are older millennials and Gen Xers.

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Debit Beats Credit With Bridge Millennials

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Not willingly – unless you use a credit card at the POS terminal, that is, in which case you’ll pay the retail price plus 21 percent. Multitudes of Americans woke up and wised up to the true nature of credit after the Great Recession, driving a surge in the use of debit cards. Would you pay interest on a cup of coffee?