Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
Nubank started with a credit card offering, followed by deposit accounts, then lending, and then payments, investing, and insurance. Thus, where most banks would focus on a referral program, Nubank ranked the quality of the referee and allocated more capital into acquiring the customer they referred.
Let's personalize your content