Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic
PYMNTS
OCTOBER 28, 2020
However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8
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