Branding, Marketing, Marketing Strategies and social media

Personalized Marketing: What Banking Customers Really Want

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing

Marketing Marketing Strategies social media Strategy

Paid social media’s place in your marketing strategy

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies

Marketing Strategies Strategy Marketing social media

The Simplicity of Social Media

Image Works Direct

FEBRUARY 1, 2023

Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.

social media

social media Marketing Strategies Strategy Branding

Webinars

Elevating Accounting Practices: The Power of Outsourcing and Automation in the Digital Age

MORE WEBINARS

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference

Conference Marketing social media Data

What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully?

Marketing Strategies

Marketing Strategies Branding Strategy Marketing

Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media

social media Marketing Marketing Strategies Strategy

Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media

social media Community Bank Community Regional

How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media

social media Video Branding Strategy

What to Do About the Surprise Risks of Social Media and Self-Service Tools

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

social media

social media Tools Branding Management

Do’s and don’ts of social media

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

social media

social media Community Bank Marketing Strategies Community

How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media

social media Policies How To Handbook

Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile

Mobile Marketing Survey Marketing Strategies

Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

social media

social media Strategy Marketing Marketing Strategies

Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media

social media Policies Marketing Strategies Branding

Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media

social media Branding Course United States

The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence

Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media

social media Marketing Strategies Strategy Branding

Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media

social media Branding Trends Tools

Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media

social media Branding Trends Tools

ModCloth Expands Into Bridal

PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

San Francisco

San Francisco social media Marketing Strategies Retail

How to Become an “Unmarketer”: Stop Marketing and Start Engaging

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To

How To Marketing Branding social media

How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

SEPTEMBER 17, 2021

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

Marketing Strategies

Marketing Strategies Strategy Marketing How To

From TikTok to Trust: Building Relationships with Gen Z

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media

social media Strategy Branding Marketing

Influencer Marketing: Is the ROI Worth it for Community Banks?

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

Community Bank

Community Bank Community Marketing Branding

Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following.

Los Angeles

Los Angeles New York social media Retail

How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

Marketing

Marketing Survey Branding social media

Digital Marketing Tactics, Trends and Tips to Know About for 2024

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends

Trends Marketing Branding social media

A new digital bank needs a new customer service experience

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions. Also follow the social media platforms to stay informed with the latest updates : .

Albuquerque

Albuquerque Digital Banking Millennials social media

Chinese Year of the Dog Celebrations Bring in More Than $146B

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media

social media Marketing Strategies Branding Meeting

Financial Marketing via Instagram Influencers Gaining Traction

The Financial Brand

MARCH 4, 2020

Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more productive. The post Financial Marketing via Instagram Influencers Gaining Traction appeared first on The Financial Brand.

social media

social media Marketing Branding Marketing Strategies

Generation Z Wields Retail Influence

PYMNTS

JANUARY 24, 2017

Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty. The most visited social media platform by Generation Z is YouTube – More than half of respondents (54 percent) visit YouTube on a daily basis.

Retail

Retail social media Survey Study

An Effective Marketing Mix Isn’t One Size Fits All

The Financial Brand

SEPTEMBER 1, 2023

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

Marketing

Marketing Strategy Branding social media

3 PR Trends to Watch in 2018

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends

Trends social media Strategy Data

Social Influencer Marketing in Banking

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

Marketing

Marketing social media Marketing Strategies Branding

How a Former Umpqua Marketer Will Shake Up Simple’s Brand Message

The Financial Brand

JULY 20, 2020

Financial marketers should be reevaluating all they do as the 'new normal' takes form. The post How a Former Umpqua Marketer Will Shake Up Simple’s Brand Message appeared first on The Financial Brand. They can no longer sell everything to everybody.

Branding

Branding Marketing social media Marketing Strategies

Leading Financial Brands Using Digital Marketing To Win Consumers

The Financial Brand

SEPTEMBER 30, 2018

Digital channels are used by leading financial brands to personalize communication while supporting major product and branding initiatives. The post Leading Financial Brands Using Digital Marketing To Win Consumers appeared first on The Financial Brand.

Branding

Branding Marketing social media Marketing Strategies

9 Priceless Tips For Financial Marketers From Gary Vaynerchuk

The Financial Brand

APRIL 16, 2019

Social media superstar urges banks and credit unions to stop wasting marketing dollars on tired channels and offers 9 practical suggestions. The post 9 Priceless Tips For Financial Marketers From Gary Vaynerchuk appeared first on The Financial Brand.

social media

social media Marketing Branding Marketing Strategies

How Leading Financial Brands Are Using Digital Marketing To Win Consumers

The Financial Brand

SEPTEMBER 30, 2018

Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging. The post How Leading Financial Brands Are Using Digital Marketing To Win Consumers appeared first on The Financial Brand.

Branding

Branding Marketing social media Marketing Strategies

FinovateSpring 2017 Live Blog – Day 1

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media

social media Customer Experience Marketing Strategies Strategy

Marketing and Compliance Report Key Takeaways

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance

Compliance Marketing Report social media

How Financial Institutions Can Clean Up Sloppy Brand Habits

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding

Branding Banking Trends Analysis Trends

2021 Marketing & Compliance Survey Takeaways

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

Compliance

Compliance Survey Marketing social media

5 Essentials for Bank & Credit Union Marketing Budgets

The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

Marketing

Marketing Millennials Branding social media

Why Financial Institutions Need to Take LinkedIn Seriously in 2021

The Financial Brand

NOVEMBER 4, 2020

Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead. The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand.

social media

social media Branding Marketing Strategies Marketing

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

AUGUST 30, 2018

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Brand Awareness Generation. Podcasts are primarily spread through word of mouth and secondarily through social media.

Fintech

Fintech social media Branding Marketing Strategies

Personalized Marketing: What Banking Customers Really Want

Paid social media’s place in your marketing strategy

Webinars

Trending Sources

The Simplicity of Social Media

Webinars

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?

Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

Community Banks Are Missing Out on the Value of Social Media

How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

What to Do About the Surprise Risks of Social Media and Self-Service Tools

Do’s and don’ts of social media

How to Write a Social Media Policy for Your Financial Institution

Marketers Focus On Mobile Shopping For The Holidays

Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?

Direct-To-Consumer Firms Rethink Facebook Advertising

Revolve Rides The Power Of Influencers All The Way To An IPO

The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence

Top Social Media Trends to Pay Attention to for Financial Brands

Top Social Media Trends to Pay Attention to for Financial Brand

ModCloth Expands Into Bridal

How to Become an “Unmarketer”: Stop Marketing and Start Engaging

How to Integrate Digital Listings Into Your Marketing Strategy

From TikTok to Trust: Building Relationships with Gen Z

Influencer Marketing: Is the ROI Worth it for Community Banks?

Straight Outta Yale: Recent Grads Create New Beverage Product Line

How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts

Digital Marketing Tactics, Trends and Tips to Know About for 2024

A new digital bank needs a new customer service experience

Chinese Year of the Dog Celebrations Bring in More Than $146B

Financial Marketing via Instagram Influencers Gaining Traction

Generation Z Wields Retail Influence

An Effective Marketing Mix Isn’t One Size Fits All

3 PR Trends to Watch in 2018

Social Influencer Marketing in Banking

How a Former Umpqua Marketer Will Shake Up Simple’s Brand Message

Leading Financial Brands Using Digital Marketing To Win Consumers

9 Priceless Tips For Financial Marketers From Gary Vaynerchuk

How Leading Financial Brands Are Using Digital Marketing To Win Consumers

FinovateSpring 2017 Live Blog – Day 1

Marketing and Compliance Report Key Takeaways

How Financial Institutions Can Clean Up Sloppy Brand Habits

2021 Marketing & Compliance Survey Takeaways

5 Essentials for Bank & Credit Union Marketing Budgets

Why Financial Institutions Need to Take LinkedIn Seriously in 2021

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

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