PYMNTS

SEPTEMBER 17, 2018

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. In addition, members of the program can waive the $5 charge for Target Restock.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

PYMNTS

MAY 19, 2020

“Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. Now is not the time for CPGs and food retailers to back away from promotional activity.

Branding 239

Branding Retail Meeting National 239

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

MAY 4, 2020

But particularly in the retail space, this phenomenon seems to be playing out. Retailers seem to be awaiting a government bailout that has been too slow in coming, or waiting to see what consumers will do as a slow reopening unfolds. Mall owners and big-box retailers especially can be more aggressive here.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

OCTOBER 27, 2016

Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

FEBRUARY 16, 2018

“As a result, our eCommerce business is now approximately $1 billion in annualized retail sales, and we are well-positioned to capitalize on what is sure to be a dynamic future in this space,” Nooyi told investors. And the numbers in this regard don’t lie: Physical retail is growing at a rate of about 3.6

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. The product and marketing plan were locked early in the year. The original business model for Onda was to launch at retail. Technically, “onda” means wave.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”. I’m energized by all of the opportunity ahead.”.

Analytics 122

Analytics Branding Strategy Leadership 122

PYMNTS

APRIL 16, 2020

Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. However, the contribution is the latest iteration of a two-pronged business model for the brand. We’re genuinely trying make a difference.”.

Branding 160

Branding Community Strategy Online 160

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. The name stuck — and served the retailer well.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161

Community United States Groups Exercises 161

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

MARCH 8, 2018

The retailer has not said which locations would close, according to CNBC reports. The [teen apparel] group as a whole, and Abercrombie in particular, has tightened up their inventory, pricing and store/mobile experience,” said Ken Perkins, Retail Metrics founder. The news comes as retail stores in U.S.

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. It has yet to be seen, however, if PUMA can monetize such a new phenomenon, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

Trends 101

Trends Capital Marketing Strategies Branding 101

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

NOVEMBER 13, 2020

Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. As George Arison, Shift’s other co-CEO, put it: “[These] results demonstrate that there is a clear demand for our offerings.”.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

MARCH 16, 2016

The vintage apparel retailer, currently ranked 198 in the IR top 500, is jumping into the bridal fashion game and offering bargains to boot. According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

The Financial Brand

JANUARY 13, 2021

The post Why Bitcoin and Retail Banking Make a Good Combination appeared first on The Financial Brand. If you question that premise, read why bitcoin rewards checking is one bank's calculated move to get ahead of the long-term crypto trend.

Bitcoin 42

Bitcoin Retail Trends Branding 42

PYMNTS

APRIL 20, 2017

Another cosmetic player in the unattended retail space is the Proactiv Company, a producer of acne treatment and prevention products. In addition to positioning its self-service kiosks at airports, Proactiv’s unattended retail locations can also be found at malls located around the world. Going directly to the customer.

Retail 100

Retail Branding Online Company 100

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. The new EMV-compliant device made its first public appearance at the firm’s Unite developer conference in San Francisco.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

PYMNTS

OCTOBER 24, 2016

retailers, financial service providers and telcos. Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. MoneyGram announced Friday (Oct.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

MAY 14, 2018

The QR code has had its place in retail, advertising and payments, but one Israeli tech company feels it’s time to take this low-tech solution high-tech. Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech.

Retail 103

Retail Mobile Marketing Strategies Payments 103

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market. The Challenge.

Lending 146

Lending Apple Study Online 146

PYMNTS

MARCH 17, 2016

When fast-fashion retailer Zara quietly released its “Ungendered” line earlier this month, it appeared that the company had its heart in the productive, progressive, right place. To take that hypothesis a cynical step further … perhaps the brand was counting on something like that happening (which, mind you, has not happened).

social media 100

social media Branding Retail Marketing 100

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media 100

social media Marketing Strategies Branding Meeting 100

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101

Kentucky Las Vegas social media Branding 101

CB Insights

OCTOBER 10, 2018

Startups targeting retail and commercial banking have been emerging globally, spurred by favorable tech regulations, an uptick in mobile adoption, and shifting customer demographics. Incumbents are not standing still and are acting to protect their market share. Market Map: The Startups Disrupting Retail & Commercial Banking.

Retail 78

Retail Cards Millennials Mobile 78

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100

San Diego Portland Wyoming Oregon 100

The Financial Brand

DECEMBER 9, 2019

Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still count. The post Personalization’s Promise Drives Deals with Fintechs and Retail Partners appeared first on The Financial Brand.

Retail 22

Retail Fintech Branding Marketing 22