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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

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Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?

Long Lasting Ideas

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

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Chinese Year of the Dog Celebrations Bring in More Than $146B

PYMNTS

According to a report in the Business of Fashion , citing the Chinese Ministry, spending on food and shopping jumped 10.2 Demand for foreign products was big during the holiday, with Business of Fashion reporting it accounted for 63% of Chinese New Year purchases. percent year over year.

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Generation Z Wields Retail Influence

PYMNTS

“Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty. The most visited social media platform by Generation Z is YouTube – More than half of respondents (54 percent) visit YouTube on a daily basis.

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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Marketing and Compliance Report Key Takeaways

Social Assurance

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.