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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. A superior brand usually would command superior price points. i.e. brand.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 127
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Far Point Merges With Global Blue In $2.6B Deal

PYMNTS

billion merger deal with Switzerland’s tourism shopping tax refund company Global Blue , earning it a listing on the New York Stock Exchange (NYSE), the companies announced Thursday (Jan. Global Blue runs airport kiosks and storefronts that enable shoppers to get sales tax refunds when they return home.

Taxes 130
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Neon Lands $300M In VC Funding For Brazilian Expansion

PYMNTS

The MEI Fácil platform provides tax and payments products. We’ve worked closely with the Neon team since our initial investment last year to build upon its strong brand and bolster senior leadership in key strategic areas,” said Luiz Ribeiro, principal at General Atlantic. “We Neon says its user base now tops 9.4

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Expedia Reportedly Near Deal To Sell $1B Stake To Silver Lake And Apollo

PYMNTS

Last month, Expedia withdrew its 2020 adjusted EBITDA, or earnings before interest, taxes, depreciation, and amortization, in the wake of the growing impact from the COVID-19 outbreak, which has brought the travel industry to a near halt. “As Expedia runs travel booking brands including Travelocity, Orbitz and Vrbo.

Report 150
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SoftBank-Backed Brandless Goes Bust

PYMNTS

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.

Branding 150
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The Fiserv-First Data Merger Is Complete

PYMNTS

We’re even more convinced that this transformative combination will extend leadership and value for clients, create important opportunities for associates and deliver above-market returns for shareholders for many years to come,” he noted.

Data 185