What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
The mobile TV platform seemed to have it all. Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. Why did it lose everything?
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