PYMNTS

FEBRUARY 16, 2018

To research a product, potential customers may turn to Google. Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them.

Branding 102

Branding social media Google Retail 102

PYMNTS

APRIL 17, 2020

The IAB said effects are being felt across ad-supported websites, “as well as companies that provide technical infrastructure to support selling ads” such as network services, brand safety and attribution services. The wild card here is the amount of small businesses that feed the revenue of ad words and social platforms.

social media 188

social media Survey Google Branding 188

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? If the brand transaction is completed through a distributed channel, the metrics may be slightly different, but still give a much clearer picture of your customers’ needs. Google Tag Assistant. Google Analytics Debugger.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

JANUARY 24, 2018

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store. I think we can do 1 million with the proper marketing.”.

Branding 121

Branding social media Samsung Software 121

PYMNTS

APRIL 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. It is a major leap forward in mobile marketing.”.

social media 116

social media Mobile Data Marketing 116

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. Facebook first let American and Canadian users move their videos and pictures to Google Photos in April. German Gov’t Looks Into Amazon’s Use of Its Market Position Amid Pandemic.

social media 152

social media Data Apple Compliance 152

PYMNTS

MARCH 25, 2019

Once closed, the conjoined firm will offer enterprise banking, payments, capital markets and global eCommerce services to financial institutions and businesses around the world. As a combined organization, we will bring the most modern solutions targeted at the highest-growth markets. eBay Drafts Google Pay.

Google 126

Google Data Apple Jacksonville 126

PYMNTS

SEPTEMBER 14, 2018

Perhaps a better, more specific question is this: Even with Google ’s search engine dominance (a dominance that seems as currently eternal as, say, the power of the British Navy in the late 19 th century), can any challenger make a significant push to gain ground? That’s a question with obvious relevance to payment and commerce operators.

Online 148

Online social media Google Data 148

Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. If your financial brand is planning on increasing its Facebook social spending in 2021, here are a few things you should know. Competitor Research.

social media 15

social media Trends Branding Video 15

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

social media 97

social media Marketing Millennials Trends 97

BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. Google Alerts are great, but we need to think about what are some other tools we need to incorporate into our daily routines. Talkwalker. It’s a one stop shop!

Branding 44

Branding Tools social media Louisville 44

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. Google parent Alphabet Inc. Marketing on sites such as Rakuten and TikTok is forecasted to rise 18.3

social media 176

social media New York Report Branding 176

PYMNTS

JUNE 16, 2016

The myriad social media platform out there — Facebook, Pinterest, Instagram, Snapchat, Twitter, etc. — all have some variation of a common problem: Lots of people using their services all the time and not paying a red cent since the first rule of building a social media platform is simply accepting that users won’t pay to use it.

social media 100

social media Google Branding Conference 100

PYMNTS

OCTOBER 9, 2020

sellers to seek toeholds outside of America, taking advantage of an opportunity to boost business in markets with less competition. But while cross-border barriers have come down, brand-building is still challenging. Consumer trends and their shopping habits are driven very heavily by social media,” Tsang said. “So,

social media 295

social media America Online Branding 295

The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

social media 18

social media Google Trends Community 18

PYMNTS

NOVEMBER 14, 2016

Late last month, consumer packaged goods company Hormel launched a VR marketing campaign for its selection of bacon products. The VR experience was created in conjunction with marketing agencies BBDO Minneapolis and Made in Haus. Now for some virtual reality news that every carnivore can get excited for.

Minneapolis 100

Minneapolis social media Video Branding 100

CB Insights

NOVEMBER 6, 2018

While beauty conglomerates like L’Oréal are making acquisitions to become more tech-enabled, tech giants like Google, Amazon, Facebook, and Apple (GAFA) are pursuing the high margins in beauty through partnerships, consumer insights, e-commerce, and more. Search data helps brands understand shopper preferences. Looking ahead.

Google 72

Google Apple Industry Branding 72

CB Insights

SEPTEMBER 1, 2017

The CB Insights Patent Search Engine surfaced two new patents this week that prove Google and Microsoft are eager to inject quantitative tech into the “Influencer Economy.” In addition, this identification could ultimately help Google predict what content may go viral. Click here to jump to the Google patent analysis.

Google 77

Google social media Video System 77

Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? It’s the Google experience. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. Stickiness.

social media 294

social media System Retail Online 294

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Think Google Search/Chrome, not Google’s YouTube. That year, P&G’s ad spend totaled $7.1 He didn’t have to.

Google 123

Google Branding social media Video 123

The Financial Brand

DECEMBER 22, 2019

Don't just react to angry social media complaints. Work to produce better online star ratings and higher-ranking search results on Google. The post 6 Ways Financial Marketers Can Polish Online Reputation appeared first on The Financial Brand.

social media 24

social media Online Marketing Google 24

PYMNTS

AUGUST 10, 2018

YouTube has a chance to take advantage of recent Facebook problems and move past the social media platform in terms of website traffic, according to a new study. YouTube’s parent, Google, already is the undisputed, unthreatened champion of U.S. billion visits in July, according to market research firm SimilarWeb.

social media 101

social media Google Video Study 101

PYMNTS

AUGUST 16, 2016

Apparently taking a page from Google’s book – going forward Pinterest will allow retailers and brands to bid on its ad inventory in auctions. The move goes hand in hand with Pinterest’s decision to allow retailers and marketers to cap the maximum number of times individual consumers will see ad campaign collateral. “By

social media 100

social media Retail Google Tools 100

PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

PYMNTS

APRIL 25, 2018

BigCommerce , the eCommerce platform for retailing brands, announced news on Wednesday (April 25) that it has closed a $64 million round of funding. eCommerce is constantly evolving, and brands need technologies that allow them to stay current and competitive. With the new funding, BigCommerce said it has now raised over $200 million.

social media 108

social media Capital Branding Retail 108

PYMNTS

DECEMBER 7, 2020

7) as the Ikea brand continues to shift itself to digital, according to published reports. The same trend has been underway for the past decade or so in mass-market publishing. That beats 2 percent for mobile, 1 percent for email, 1 percent for social media and 0.2 Do catalogs work for every brand?

social media 242

social media Retail Branding Course 242

PYMNTS

MAY 24, 2018

Native commerce is where Aberman believes all platforms are headed — and that’s not just true for software developers like Apple, Google and Microsoft, but also for social media platforms like Facebook, Pinterest and Instagram. “In The Media/Commerce Connection. Microsoft doesn’t have the App Store or Google Play.

social media 117

social media Apple Google Payments 117

Jack Henry

JULY 9, 2014

Seven and a half years later, my daily routine includes checking various social media platforms including Facebook, Instagram, Pinterest, Google+ and LinkedIn. It is safe to say that my opinions on social media have dramatically changed. Is your financial institution taking advantage of social media?

social media 74

social media Training Branding Resources 74

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. This trend held true for financial brands as well. With levels of online visitors expected to remain high in 2021, we’ve put together three web traffic trends for Financial Brands to watch in 2021. Increased First-Time Site Visitors.

Branding 26

Branding Trends Google Analytics 26

PYMNTS

AUGUST 23, 2019

The rollout was finalized in July, and it dovetails with an initiative to boost traffic through the Curated by Kohl’s, showcasing (at 50 stores) a rotating set of brands through concurrent digital and in-store efforts. The trade war back and forth continues, and one wonders what happens in the face of slipping stock markets.

social media 116

social media Course Cards Google 116

PYMNTS

OCTOBER 11, 2017

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Google, for instance, has its Midwest headquarters in the former Fulton Market Cold Storage building. Chicago, Illinois.

social media 100

social media San Francisco Boston Chicago 100

PYMNTS

NOVEMBER 5, 2018

Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs.

social media 152

social media Los Angeles Retail New York City 152

PYMNTS

FEBRUARY 7, 2020

With a field of competitors that includes Pinterest, Target, ASOS and Google, the category is driving consumer adoption and shopping at a rate that has led key executives to rename the business “visual commerce.”. StyleSnap’s recommendations draw on a number of factors, including brand, price range and customer reviews.

Branding 151

Branding Retail social media Mobile 151