Branding Exercises Marketing Regional 
South State Correspondent
MARCH 15, 2023
Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.
PYMNTS
JUNE 9, 2020
Just two weeks ago, Lumen brought to market its device and app, which quickly sold out. The company aims to bring the term metabolic flexibility , which is the body’s ability to efficiently switch between the use of carbs and fats as a fuel source, into the exercise and nutrition lexicon.
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PYMNTS
SEPTEMBER 27, 2019
As has been seen in previous quarters, “tailored experiences” aided by algorithms are strengthening company/consumer bonds, as major regions such as North America and China were up double-digit percentage points year over year. Digital, of course, also can help goose margins, as gross margins grew to 45.7
South State Correspondent
APRIL 27, 2022
Consider a regional bank with a “digital transformation initiative” that rolled out its new “digital user experience” for its retail customers in 2020. The total experience is the product, the user’s journey with the product, the marketing/branding, and the interaction between the users and support staff.
South State Correspondent
MAY 31, 2023
Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.
PYMNTS
JUNE 9, 2018
to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition.
FICO
JUNE 12, 2020
In comparison to others in the Asia Pacific region, regulation has evolved due to last year’s Royal Commission, updates to the privacy act as well as changes enacted by global bodies such as the FATF (Financial Action Task Force). Like other advanced financial sectors, Australia has a complex and evolving regulatory environment.
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