The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The Tracker also delves into the different ways restaurants are adding tools powered by artificial intelligence (AI) to their ordering portfolios.

Innovation 131

Innovation Houston Metro Mobile 131

Cisco

MAY 5, 2021

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. At imimobile, we’re focused on enabling the world’s top financial brands to compete with disruptors and fintech’s. Real-time SMS communications. Social channels.

Customer Experience 126

Customer Experience Branding Tools Strategy 126

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

PYMNTS

DECEMBER 6, 2019

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .

Strategy 130

Strategy Innovation Digital Strategies System 130

PYMNTS

JANUARY 11, 2021

Of course, the digital transformation leaders this year were the organizations that prioritized technology from the onset. Digitization strategies that were set forth well before the pandemic quickly proved instrumental in achieving those goals.

Payments 198

Payments Strategy Fintech Tools 198

Perficient

JULY 20, 2020

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. At their core, personas should inform branding, design, content, and business requirements for any new digital application. How will you know?

UX 332

UX Meeting Groups Data 332

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

Independent Banker

DECEMBER 31, 2021

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. Paul, Minn., Englund agrees. “If

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Insights on Business

MAY 3, 2019

We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.

Management 87

Management Data Meeting Branding 87

PYMNTS

DECEMBER 6, 2019

Merchants would be wise to consider how consumers want to pay, and whether alternative payment methods such as buy now, pay later (BNPL) could help alleviate their holiday financial stresses, according to Nick Kaplan, president of plus-size fashion brand Fashion To Figure. Curing the $2.4T

Millennials 101

Millennials Colorado Google Leadership 101

PYMNTS

JANUARY 4, 2019

“We translated everything our couples already love about us, including our easy-to-use planning tools, our curated gift selection and our outstanding customer service, into a wedding planning destination.”. Ma told Fortune in December that going forward, the company does not intend to shift away from its main digital strategy.

NJ 129

NJ Retail New York City New York 129

PYMNTS

SEPTEMBER 10, 2019

But, as is the case with so much in banking, technology can make the ATM a potent tool for customer engagement — boosting ROI, too — if financial institutions (FIs) leverage a holistic approach with the machines themselves, with a focus on self-service use cases. “So

ATM 158

ATM Examples Course Strategy 158

Independent Banker

OCTOBER 31, 2021

The pandemic accelerated the adoption of digital lending for both banks and consumers. The transformation has been phenomenal,” says Prabhash Shrestha, ICBA group executive vice president and chief digital strategy officer. Hands down, this is the future, and we are seeing a bigger move to digital lending across the industry.”.

Lending 91

Lending Community Bank Community North Dakota 91

Social Assurance

JUNE 21, 2021

As Social Assurance Client Growth Manager, Faulkner’s focus will be to provide strategic support for financial brands across the country to help grow their brands through marketing, sales, and community impact efforts. About Social Assurance. To learn more, visit www.socialassurance.com/contact/.

Marketing 15

Marketing social media Community Branding 15

NCR

APRIL 16, 2018

What this means is that any bank hoping to succeed in the region must have not only a strong brand, but a clear plan to distinguish itself by achieving high standards in customer experience. The post Why getting digital banking right could prove vital in the Gulf appeared first on Banking.com. Image: mdgomes via iStock.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

NCR

JUNE 16, 2017

It should come as no surprise to any financial institution that digitization is the biggest disruptor for any business at the present time. Today’s range of digital tools offer banks great opportunities to boost the level of service they offer and optimize their costs through effective use of the latest technology.

Big Data 65

Big Data Data Analytics Strategy 65

Independent Banker

AUGUST 25, 2016

Digital tools and tactics. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand. Today, more than 10 million people and businesses use Hootsuite as their chosen social media management tool.

social media 70

social media Community Bank Community Video 70

Gonzobanker

NOVEMBER 26, 2018

In recent years, technology and digital strategy have become integral parts of the bank shareholder value discussion, yet for the 90 or so banks in the $10 billion to $50 billion asset size range, core providers remain ill-equipped to assist regional banks in enabling the execution of their technology strategies.

Regional 93

Regional Strategy Technology Innovation 93

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Lowe’s Innovation Lab is all about disruptive technologies, including shipping a 3D printer to the International Space Station to help astronauts print parts and tools on demand. Unilever — Unilever Foundry.

Innovation 77

Innovation Retail Branding Technology 77

CB Insights

MAY 10, 2018

Early consultants pioneered the tools and frameworks used to help companies develop a strategy: the 2×2 matrix, the Experience Curve, SWOT (Strengths, Weaknesses, Opportunities, Threats) diagrams, Porter’s Five Forces, and many more. There’s a complexity to getting these tools operational that compounds at scale.

Strategy 78

Strategy Management Analytics Tools 78

PYMNTS

DECEMBER 15, 2017

With Assemble, Mastercard aims to give issuers a set of tools that will help them, well, assemble all of those functions into a single place, so that these account holders have a single view into their finances – with the goal of making prudent spending and saving decisions based on actual account data. What Millennials Want.

Millennials 134

Millennials Management Cards Security 134

CB Insights

MAY 15, 2019

Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. Using pilot program feedback, Labs was able to enhance services by giving Fidelity Financial Consultants the tools needed to make the process easier for both consultants and customers.

Innovation 78

Innovation blockchain Technology Groups 78