Perficient

JULY 20, 2020

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. Chronic Condition (perhaps managing diabetes). At their core, personas should inform branding, design, content, and business requirements for any new digital application.

UX 332

UX Meeting Groups Data 332

Abrigo

MARCH 6, 2017

Social media, however, can be very helpful to executives and other staff of financial institutions as they try to keep up with industry trends, scout competitors and stay abreast of regulatory changes or best practices. It often Tweets columns tied to breaking news and statistics. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

NCR

APRIL 16, 2018

What this means is that any bank hoping to succeed in the region must have not only a strong brand, but a clear plan to distinguish itself by achieving high standards in customer experience. The United Arab Emirates (UAE) is one key market where this trend of overbanking is particularly notable. Image: mdgomes via iStock.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

NCR

JUNE 16, 2017

However, tackling these problems is vital, as a strong digital strategy plays a vital role in building an effective omni-channel business. From an omni-channel perspective, one of the key benefits of digitization is its ability to greatly improve outcomes for end-users – both employees within the business and customers. .

Big Data 65

Big Data Data Analytics Strategy 65

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. From one perspective, the position of management consulting as an industry has never seemed more secure. According to estimates, McKinsey makes about $8.8B Each one is still growing. ” —Michael Porter.

Strategy 78

Strategy Management Analytics Tools 78

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Notable Projects: Spaces on Wheels is a project from Space10 that embraces the trend of fully autonomous vehicles as the future of urban living. The Home Depot — The Home Depot Innovation Center. Founded: 2015.

Innovation 77

Innovation Retail Branding Technology 77

PYMNTS

APRIL 7, 2016

Good news for the operators of the diner chain’s Twitter account, to be sure (?) … but the question remains: Even if a brand’s efforts in the realm of social media are held in high esteem by consumers and trend analysts (as in the case of Contently’s staff) alike, can that directly be translated into sales?

social media 100

social media Retail Study Branding 100

FICO

MARCH 28, 2023

When asked about their ability to effectively use the data for things like targeting customers, supporting their brand and products, and developing new products, there was an obvious lean toward being “ineffective” versus “effective.” Your ‘Digital Teams’ have become the productivity backbone of your digital strategy.

How To 52

How To Analytics Data Strategy 52

CB Insights

MAY 15, 2019

Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. Key people: Annie Ye, Head of DAX, Senior Vice President, DBS Innovation Group; Neal Cross, Managing Director & Chief Innovation Officer. Visa — One Market Center. Founded: 2013.

Innovation 78

Innovation blockchain Technology Groups 78