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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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The Real Opportunity for Banks in the Metaverse Is Lending—Not Opening Branches

Gonzobanker

Upon entering the lounge—which was established by Onyx, the bank’s blockchain unit—visitors are greeted by a digital portrait of Jamie Dimon (which morphs into the image of the bank’s head of crypto) and a roaming tiger. Commercial real estate lending is the better analogy. Enabling the Gaming Ecosystem.

Lending 103
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. It’s really weird to see a live speaker dish up a series of videos mainly of himself … speaking. Kind of like showing up at a Van Halen show and Eddie plays videos of himself on guitar. Let’s just call it.

Branding 123
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Can FinTech Walk The FinTalk?

PYMNTS

Marketplace lending. Digital banks. It’s said to be the answer to the world’s food safety and digital identity problems. The blockchain can even end world poverty and transform society by making it safer for total strangers to lend each other money — without any third-party intermediary — and without any risk.

Fintech 183
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10 Big and Small Ideas From Gartner and Money 20/20 – Recap

South State Correspondent

Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. This was followed by a focus on banking-as-a-service, embedded finance, open banking, Web 3.0, For banks, this means creating products that accomplish a task and then integrating banking in the background.

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The 2023 GonzoBanker Awards

Gonzobanker

Under Stuart’s leadership over the past 17 years, OnPoint has gone from under $2 billion in assets to knocking on the door of $10 billion, all while becoming the most recognized financial brand in the Portland market and achieving some of the industry’s best profitability in 2023. Sounds like a cool strategy to build a smarter bank.

Fintech 194
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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. banks @cashoff_uk Lina Perez, Billy Leung. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. This banking app provides functions that include cashback and tailored smart advice.

Mobile 78