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Is #donate The First Step To #buy?

PYMNTS

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. Such a process can lead to online amplification for the charitable cause. This can serve as a powerful force when it comes to online charitable giving via social media.

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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150
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What Will Retail Look Like In 2020?

PYMNTS

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. How influential will mobile and social media be to their purchasing habits? But what is that “changing face of retail” actually going to look like in a few years?

Retail 100
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FinovateSpring 2017 Live Blog – Day 1

William Mills

William, Steven and I are at the FinovateSpring Conference getting ready for a great day of demos. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. William Mills Agency will be live blogging at FinovateSpring 2017.

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Creating A Community To Create Really Personalized Commerce

PYMNTS

The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of. In October, Pham announced that her company, Divinium Labs, would be acquiring EM cosmetics — an online brand heretofore owned by Ipsy.

Community 100
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FinovateFall 2018 Live Blog – Day 2

William Mills

3 second demo – combination of two methods for password – key/password and voice. Demoing from BofA chatbot that could not tell the user’s identity. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Pretending it is a husband and wife demo.

Mobile 78