Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.
The Financial Brand
DECEMBER 9, 2019
The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand. Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook.
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PYMNTS
JULY 2, 2018
Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.
PYMNTS
JULY 28, 2020
I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. After all, few CU members are actually traveling right now, and smart CUs have adapted. “We
PYMNTS
MAY 14, 2018
Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Darbi said a “pull” interaction sends a definite signal about the customer’s interests and buying intents.
PYMNTS
MARCH 1, 2017
As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence solutions, to find out how frauds are getting access to users’ accounts and how they’re using them to wreak havoc, what the latest defenses are and who’s winning the account takeover battle.
PYMNTS
NOVEMBER 1, 2017
Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. In this week’s The Matchmaker Is In, DiBenedetto sat down with PYMNTS’ Karen Webster to talk about how Bootler is bringing customers together with delivery providers and restaurants. Listen to the full conversation in this week’s podcast.
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