What Happens When Credit Unions Let Members Drive Rewards
PYMNTS
JULY 28, 2020
I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. After all, few CU members are actually traveling right now, and smart CUs have adapted. “We
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