Branding Comparison Marketing social media 
PYMNTS
SEPTEMBER 21, 2020
For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. But to mark Small Business Week, it’s a good time for small and medium-sized businesses (SMBs) to see where they fit in the media equation. Now, the where.
PYMNTS
FEBRUARY 3, 2020
However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.
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PYMNTS
FEBRUARY 16, 2018
Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.
PYMNTS
MAY 19, 2017
From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. New brands are still being built through brick-and-mortar sales. If a shopper walks into a store looking to buy a product, they likely have a few brands or manufacturers in mind.
PYMNTS
MAY 12, 2016
Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.
PYMNTS
APRIL 4, 2018
Digital orders for local pizzerias is a largely untapped market. By comparison, Sela said 60 percent of the big pizza chains’ business is digital, leaving room for small pizzerias to grow their digital order base. In comparison to other food delivery platforms, Slice is not a discovery play. A Pizza Button.
PYMNTS
MARCH 25, 2016
Merchants and brands have poured more money into marketing and social media campaigns for card-linking, attracting more consumers. “Card-linking has a network effect, and it is accelerating,” stated Silvio Tavares, CardLinx president and CEO, in a press release. .
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