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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Designing with accessibility in mind creates a better site/experience for all users. Using text instead of images when possible.

UX 531
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The BaaS Gold Rush is On

Gonzobanker

Early adopters are earning prestige while investors and a hoard of community banks explore the opportunity to tap into this new source of revenue. While customer relationships are being redefined by fintechs, there will always be a place for community banking. Early leaders like Coastal Community Bank in Everett, Wash.,

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Empowering Your Financial Advisors With Salesforce

Perficient

She had a list of eligible prospects from community events she had recently attended, as well as current clients in mind that would benefit from tax-aware asset location. All of this contributes to higher ROI and elevated customer experiences, which work in tandem to boost brand reputation and loyalty.

Taxes 294
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The 2022 GonzoBanker Awards

Gonzobanker

Hats off to Thomas Shara at Lakeland and Tony Labozzetta of Provident for architecting the new $25 billion super-community bank in New Jersey. All of this while knocking out a stellar 1.35% ROA and leading industry, community, and philanthropic efforts everywhere. The New Name for Community Award. merges with Lakeland Bancorp.

Community 216
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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. This is a formidable challenge for community banks. A recent study by Accenture predicts that a total of 2.7

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Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

This is important for financial brands to pay attention to for two primary reasons. The larger potential disruptor for financial brands is Facebook’s payment tool, known as Facebook Pay. This is a formidable challenge for community banks. A recent study by Accenture predicts that a total of 2.7

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Consumer-centric Digital Experience in Healthcare

Perficient

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual. Multivariate testing. Reputation management.