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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. He sees it less as a group and more of a community.

Community 161
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

Americans are exercising through the pandemic. The pandemic seems to have had a strong positive impact on participation in the entire sport of running,” Fleet Feet’s Director of Retail Experience Matt Werder told PYMNTS. The retailer’s primary communications vehicle is email.

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Walgreens Adds To Digital 3.0 Momentum

PYMNTS

The digital shift at retail continued its momentum this week as Walgreens and Lululemon both made significant moves to embrace the online consumer experience. pharmacy brand) access to customer data as they navigate online channels and provide consumers with more eCommerce options from the brands. “At

Exercises 249
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Smart Watches, Run Hubs And New Balance’s Retail Reset Button

PYMNTS

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

Retail 100
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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

PYMNTS

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.

Exercises 195
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Will The Fitness Industry’s Digital Shift Stick Once The Pandemic Is Over?

PYMNTS

Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. There’s nothing like being in a class physically with a community and an instructor. One might assume the firm was perfectly positioned for the rapid shift to home-based exercise. It’s not the same, right?”

Exercises 141
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Bringing The Jane Fonda Magic To Streaming Fitness Classes

PYMNTS

Aerobic workouts, strength training, Pilates, yoga, cycling – name a form of exercise, and the odds are good to great that there plenty of fitness apps one can choose from to work out at home. She wants something that that feels branded, that feels special – that evokes joy.”. Because the problem with fitness in the U.S.

Exercises 139