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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

PYMNTS

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.

Exercises 195
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Walgreens Adds To Digital 3.0 Momentum

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The digital shift at retail continued its momentum this week as Walgreens and Lululemon both made significant moves to embrace the online consumer experience. pharmacy brand) access to customer data as they navigate online channels and provide consumers with more eCommerce options from the brands. “At

Exercises 249
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Will The Fitness Industry’s Digital Shift Stick Once The Pandemic Is Over?

PYMNTS

Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. There’s nothing like being in a class physically with a community and an instructor. One might assume the firm was perfectly positioned for the rapid shift to home-based exercise. It’s not the same, right?”

Exercises 141
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The Beauty Of Being Brandless

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Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. That appeal to simplicity, in fact, defines much of the Brandless experience.

Branding 103
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Strava’s Journey From Fitness App To Fitness Ecosystem

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Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70 million in funding and has “tens of millions of active users,” according to CEO James Quarles. It is an effort that is making an impact, particularly in the niche community it serves.

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Smart Watches, Run Hubs And New Balance’s Retail Reset Button

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Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

Retail 100
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Fleet Feet: Running Shoe Retailer Sprints With Technology

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Americans are exercising through the pandemic. While stores were closed, Fleet Feet saw tremendous growth in its online business. Despite its 37 -state footprint, Werder noted that Fleet Feet thinks of itself as both a national brand and a community retailer. The retailer’s primary communications vehicle is email.