Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
PYMNTS
JULY 1, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.
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