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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Parties vested in your bank’s success abound in your community. Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in.

Branding 195
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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. The disruption, it turned out, had been caused by a food distribution event.

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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We It has become a “must-do” for the ladies attending Summit.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139
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Brian Bell Navigates the Evolving Insurance Space to Provide Maximum Client Value Across Industries

Perficient

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. See open jobs or join our talent community for career tips, job openings, company updates, and more!    

Industry 221
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Love And Loyalty: David’s Bridal Launches First Rewards Program

PYMNTS

Then she builds a loyalty community for her wedding by sharing her diamond number (phone number) with friends, family and wedding guests, so that all of their purchases count toward her account. Our entire leadership team really believes in this service mentality,” she noted. All of that can be part of the Diamond program.

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. No PGA events. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.