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How Madhappy Turned T-Shirts Into A Lifestyle Brand

PYMNTS

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124
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What Moved Movado About MVMT

PYMNTS

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

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Bringing The Jane Fonda Magic To Streaming Fitness Classes

PYMNTS

Our customer wants something different,” explains Mullett of the company’s millennial audience. She wants something that that feels branded, that feels special – that evokes joy.”. They are also a form of branding for the company – and an effective one at that. Because the problem with fitness in the U.S.

Exercises 139
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The Beauty Of Being Brandless

PYMNTS

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.

Branding 103
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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

Tick down the list of offerings spanning decades (the Mac, the iPhone, the iPod, iTunes, the iOS operating system/ecosystem), and one can find that the ways we communicate, listen, stream and, indeed, interact with technology have all shifted. but Apple has made itself indispensable across many verticals.

Apple 200
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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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Fintech sponsored #slacktivism – the ultimate Archimedes lever for today’s millennials?

Jessica Ellerm

Of course this is why the notion of democracy – our contribution to collective leverage – is such a powerful idea. In an environment of eroded consumer confidence and trust in big brands, this is significant. And don’t the big brands know it.’ Who are we to change the world? Did you enjoy reading this post?