Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed. We can help!

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South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. Eye contact.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Independent Banker

SEPTEMBER 30, 2021

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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Independent Banker

JULY 30, 2015

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor. Community Banking Month.

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ABA Community Banking

NOVEMBER 6, 2015

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public Blogs Social Media HowTo Community Banking.

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Independent Banker

DECEMBER 31, 2021

Focus on your brand. How does the community bank present itself to candidates? It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Before you start to recruit, Utsey suggests you look at your public image.

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Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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Independent Banker

OCTOBER 28, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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South State Correspondent

NOVEMBER 27, 2022

Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management. While there are many variations, one counter is to find a product or service to issue a press release around while instituting a social media and digital marketing campaign. The goal is to find a product or solution bundle that delivers service.

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Independent Banker

NOVEMBER 13, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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The Financial Brand

APRIL 16, 2019

Trained employees' social media outreach to consumer and business followers helps community bank strut its stuff. The post Bank’s LinkedIn Project Builds Sales Leads and Influencer Status appeared first on The Financial Brand.

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Independent Banker

NOVEMBER 13, 2014

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. IB: Who should use LinkedIn at your community bank and why? Reaching out to past contacts.

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Social Assurance

JULY 2, 2020

Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. Whether it’s organizing a charity drive or volunteering to help others, your community wouldn’t be the same without you. 2020 has thrown several surprises at all of us.

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Gonzobanker

OCTOBER 13, 2020

This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources.

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Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. Corey Neil.

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South State Correspondent

MAY 31, 2023

Five: Last Mile Digital Conversions One of the more successful uses of modern branch strategy is to move non-mobile banking customers onto your bank’s mobile platform. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%.

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Social Assurance

OCTOBER 1, 2021

What makes a financial brand stand out? Whatever it is, community heroes are constantly leaving their mark. From supporting small businesses to uplifting employees, here’s how Community Heroes Empower, Ignite, and Enable their communities: Empower. Community heroes empower local businesses. “

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Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

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South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

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Independent Banker

MARCH 15, 2015

“A high percentage of millennials are underbanked, and when they look for a place to do their banking they are going to look for more personalization and customization, and this puts community banks at an advantage over larger commercial banks,” says Sam Khater, deputy chief economist with CoreLogic, a company in Irvine, Calif.,

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Independent Banker

FEBRUARY 24, 2015

“A high percentage of millennials are underbanked, and when they look for a place to do their banking they are going to look for more personalization and customization, and this puts community banks at an advantage over larger commercial banks,” says Sam Khater, deputy chief economist with CoreLogic, a company in Irvine, Calif.,

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Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Capitalize on this to bring awareness to both your brand and the charitable drive. Share the Story.

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Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Capitalize on this to bring awareness to both your brand and the charitable drive. Share the Story.

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Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. Invent a hashtag for the event.

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Community Bank Community social media Study 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. Invent a hashtag for the event.

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Community Bank Community social media Study 12

Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

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Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand. We’ve all seen it.

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