Branch Strategies, Branding, Marketing and Strategy

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. For inspiration in banking innovation, we often look to other industries.

Innovation

Innovation social media Branding Marketing

10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? At an average of $1 million per year to operate, the branch is the most expensive per unit channel in banking, given that a good branch serves 2,000 to 3,000 customers.

Data

Data Branch Strategies Strategy Mobile

3 Key Factors Driving New Retail Branch Strategies in Banking

The Financial Brand

JULY 11, 2018

Banks and credit unions are opening fewer new branches, so they have to be absolutely sure they are picking the right sites, in the right area and in the right markets. The post 3 Key Factors Driving New Retail Branch Strategies in Banking appeared first on The Financial Brand.

Branch Strategies

Branch Strategies Strategy Retail Branding

Webinars

Elevating Accounting Practices: The Power of Outsourcing and Automation in the Digital Age

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Will Your 2022 Approach Be Consumer-Driven?

Independent Banker

SEPTEMBER 1, 2021

As banks head into planning sessions for 2022, it has perhaps never been more important for financial institutions to invest time and resources into market studies and research. What matters most is your market, your current and prospective customers and what they think about what your bank has to offer. “We

Analysis

Analysis Branch Strategies Study Branding

Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

Texas

Texas Marketing Branding Trends

Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy?

The Financial Brand

FEBRUARY 23, 2021

Branching advocates favor this blueprint as an affordable way to aggressively move a banking brand into a new market. The post Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy? appeared first on The Financial Brand. Can it really work?

Strategy

Strategy Retail Branding Marketing

What Financial Institutions Can Learn from TD Bank’s Marketing Playbook

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing

Marketing Banking Trends Branding Regional

Will Supermarket Branches Hobble Your Quest For Market Share?

The Financial Brand

MARCH 3, 2021

Branch planners must take into account the potential of each element of an effort to dominate share in their institutions' key markets. The post Will Supermarket Branches Hobble Your Quest For Market Share? appeared first on The Financial Brand.

Marketing

Marketing Branding Branch Strategies Strategy

HSBC Retreats from the U.S. Mass Market and Citizens Reaps the Reward

The Financial Brand

JUNE 2, 2021

retail market and hands off 80 branches and 800,000 customers. Mass Market and Citizens Reaps the Reward appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Citizens Financial wins big as the overseas giant concedes the U.S. The post HSBC Retreats from the U.S.

Marketing

Marketing Banking Trends Analysis Trends

Consumers Freaking Out Financially: How Bank Marketers Must Respond

The Financial Brand

DECEMBER 6, 2020

Bank and credit unions marketers need to factor this into their messaging. The post Consumers Freaking Out Financially: How Bank Marketers Must Respond appeared first on The Financial Brand. Attitudes toward debt and in-person banking have sharply altered.

Marketing

Marketing Branding Branch Strategies Customer Experience

Are Video Teller Machines the ‘Branch of the Future?’

Gonzobanker

NOVEMBER 29, 2016

In reality, the ability to realize staff savings depends on the institution’s current staffing levels, level of integration, and strategy for customer introduction to ITMs. rural or expensive urban markets). Instead, it originates from a couple of fundamental changes in sales strategy: 1. Incremental Sales.

Video

Video Strategy Branch Strategies ATM

Are Video Teller Machines the ‘Branch of the Future?’

Gonzobanker

NOVEMBER 29, 2016

In reality, the ability to realize staff savings depends on the institution’s current staffing levels, level of integration, and strategy for customer introduction to ITMs. rural or expensive urban markets). Instead, it originates from a couple of fundamental changes in sales strategy: 1. Incremental Sales.

Video

Video Strategy Branch Strategies ATM

Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital)

The Financial Brand

MAY 13, 2021

Different channels serve different needs for consumers, but branches fulfill purposes Covid-19 only underscored. The post Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital) appeared first on The Financial Brand.

Branding

Branding Branch Strategies Marketing Strategies Strategy

Fintech'ers Will Be Right on Branching. Unless Bankers Act.

Jeff For Banks

MAY 31, 2017

Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. Elevate branch employees. Make your branches look the part.

Branch Strategies

Branch Strategies DC Groups Fintech

Banking-As-A-Service Model Extends Deposit Hunt to Fresh Markets

The Financial Brand

DECEMBER 4, 2019

Why should banks and credit unions add more costly branches when APIs and partnerships can extend their reach for deposits and relationships? The post Banking-As-A-Service Model Extends Deposit Hunt to Fresh Markets appeared first on The Financial Brand.

Marketing

Marketing Branding Branch Strategies Strategy

How Digital Growth Can Save Banks & Credit Unions from Extinction

The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand. Three out of five financial institutions are in digital denial, stuck in the past.

Branding

Branding Marketing Branch Strategies Marketing Strategies

Financial Marketers Not Ready For The Future

The Financial Brand

APRIL 23, 2017

Report reveals that financial institutions are using strategies from the past rather than advanced technologies and digital media.

Marketing

Marketing Strategy Report Technology

What It Will Take to Have Interactive Tellers Catch On with Consumers

The Financial Brand

NOVEMBER 3, 2021

For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Those that do, like them.

Banking Trends

Banking Trends Analysis Trends Branding

Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World

The Financial Brand

SEPTEMBER 7, 2021

Financial institutions everywhere are haunted by a tight labor market. The post Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But there are innovative ways to attract and retain employees.

Banking Trends

Banking Trends Analysis Trends Branding

The Elephant in the Room: Branches

Jeff For Banks

OCTOBER 13, 2011

This dates back to an interview I did with American Banker about a community FI that was opening coffee shop branches. I gave a twofold comment: 1) I saluted the FI for being creative; and 2) I doubted it would work, particularly in the locations and relatively conservative markets where they tried it.

Branch Strategies

Branch Strategies New Jersey Strategy Capital

Banks May Still Need Larger Branch Networks to Find Sales Success

The Financial Brand

DECEMBER 22, 2020

While closing branches in the wake of COVID and digital transformation accelerates, successful institutions still tailor plans to markets. The post Banks May Still Need Larger Branch Networks to Find Sales Success appeared first on The Financial Brand.

Branding

Branding Marketing Branch Strategies Marketing Strategies

What Will Happen in Banking if Amazon Rolls Out Retail Branches?

The Financial Brand

SEPTEMBER 6, 2021

What prime opportunities would develop if the mega-online-retailer plops its own department stores on the edge of your market? The post What Will Happen in Banking if Amazon Rolls Out Retail Branches? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Retail

Retail Banking Trends Analysis Trends

7 Ways to Simplify Branch Marketing Operations

The Financial Brand

AUGUST 1, 2016

Branch marketing can be a big headache, but with the right processes and technologies, you can achieve control and brand consistency while relieving the pain.

Marketing

Marketing Operations Branding Technology

4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore

The Financial Brand

NOVEMBER 2, 2021

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

Banking Trends

Banking Trends Trends Analysis Branding

4 Fast Fixes to Improve Your Financial Institution’s CX

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience

Customer Experience Banking Trends Analysis Trends

Why that Spike in COVID-19 Bank Branch Closings Didn’t Happen (Yet)

The Financial Brand

OCTOBER 5, 2020

With all the recent buzz about the demise of branches, it was easy to assume they were going to wither away. The post Why that Spike in COVID-19 Bank Branch Closings Didn’t Happen (Yet) appeared first on The Financial Brand. But that's not what FDIC says.

FDIC

FDIC Branding Branch Strategies Marketing

Reimagining Banking During and After COVID-19

The Financial Brand

MARCH 29, 2020

The post Reimagining Banking During and After COVID-19 appeared first on The Financial Brand. If the financial impact of coronavirus is significant, will the banking industry remain as committed to digital transformation as it was pre-COVID-19?

Branding

Branding Industry Branch Strategies Innovation Strategies

Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

The Financial Brand

JANUARY 3, 2021

appeared first on The Financial Brand. Mandatory vaccination is the big one, but a host of other issues makes it crucial for banks and credit unions to proactively prepare. The post Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

Branding

Branding Branch Strategies Marketing Strategies Leadership

Five Ways Financial Institutions Drive People Out the Door

The Financial Brand

NOVEMBER 15, 2020

The post Five Ways Financial Institutions Drive People Out the Door appeared first on The Financial Brand. Among the toughest issues: discrimination, data breaches, money laundering.

Branding

Branding Data Branch Strategies Leadership

How to Avoid a Customer Exodus When Closing Branches

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. It's critical to set one up well ahead of closures, with messaging driven by data.

How To

How To Branding Data Branch Strategies

How to Avoid a Customer Exodus When Closing Branches

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. It's critical to set one up well ahead of closures, with messaging driven by data.

How To

How To Branding Data Branch Strategies

Community Banking Brief

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

10 Data-Driven Ideas To Increase Branch Engagement

Webinars

Trending Sources

3 Key Factors Driving New Retail Branch Strategies in Banking

Webinars

Will Your 2022 Approach Be Consumer-Driven?

Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast

Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy?

What Financial Institutions Can Learn from TD Bank’s Marketing Playbook

Will Supermarket Branches Hobble Your Quest For Market Share?

HSBC Retreats from the U.S. Mass Market and Citizens Reaps the Reward

Consumers Freaking Out Financially: How Bank Marketers Must Respond

Are Video Teller Machines the ‘Branch of the Future?’

Are Video Teller Machines the ‘Branch of the Future?’

Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital)

Fintech'ers Will Be Right on Branching. Unless Bankers Act.

Banking-As-A-Service Model Extends Deposit Hunt to Fresh Markets

How Digital Growth Can Save Banks & Credit Unions from Extinction

Financial Marketers Not Ready For The Future

What It Will Take to Have Interactive Tellers Catch On with Consumers

Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World

The Elephant in the Room: Branches

Banks May Still Need Larger Branch Networks to Find Sales Success

What Will Happen in Banking if Amazon Rolls Out Retail Branches?

7 Ways to Simplify Branch Marketing Operations

4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore

4 Fast Fixes to Improve Your Financial Institution’s CX

Why that Spike in COVID-19 Bank Branch Closings Didn’t Happen (Yet)

Reimagining Banking During and After COVID-19

Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

Five Ways Financial Institutions Drive People Out the Door

How to Avoid a Customer Exodus When Closing Branches

How to Avoid a Customer Exodus When Closing Branches

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