The Financial Brand

MAY 13, 2021

Different channels serve different needs for consumers, but branches fulfill purposes Covid-19 only underscored. The post Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital) appeared first on The Financial Brand.

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Branding Branch Strategies Marketing Strategies Strategy 22

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. For inspiration in banking innovation, we often look to other industries.

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The Financial Brand

DECEMBER 4, 2019

Why should banks and credit unions add more costly branches when APIs and partnerships can extend their reach for deposits and relationships? The post Banking-As-A-Service Model Extends Deposit Hunt to Fresh Markets appeared first on The Financial Brand.

Marketing 28

Marketing Branding Branch Strategies Strategy 28

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

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Data Branch Strategies Strategy Mobile 195

The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand. Three out of five financial institutions are in digital denial, stuck in the past.

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The Financial Brand

NOVEMBER 3, 2021

For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Those that do, like them.

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The Financial Brand

DECEMBER 22, 2020

While closing branches in the wake of COVID and digital transformation accelerates, successful institutions still tailor plans to markets. The post Banks May Still Need Larger Branch Networks to Find Sales Success appeared first on The Financial Brand.

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Branding Marketing Branch Strategies Marketing Strategies 33

The Financial Brand

SEPTEMBER 7, 2021

Financial institutions everywhere are haunted by a tight labor market. The post Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But there are innovative ways to attract and retain employees.

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Banking Trends Analysis Trends Branding 35

The Financial Brand

SEPTEMBER 6, 2021

What prime opportunities would develop if the mega-online-retailer plops its own department stores on the edge of your market? The post What Will Happen in Banking if Amazon Rolls Out Retail Branches? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Retail Banking Trends Analysis Trends 33

The Financial Brand

FEBRUARY 23, 2021

Branching advocates favor this blueprint as an affordable way to aggressively move a banking brand into a new market. The post Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy? appeared first on The Financial Brand. Can it really work?

Strategy 29

Strategy Retail Branding Marketing 29

Jeff For Banks

MAY 31, 2017

Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. Elevate branch employees. Make your branches look the part.

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Gonzobanker

NOVEMBER 29, 2016

Centralized locations can also be strategically placed for the benefit of recruiting and retaining better talent than might be available in certain branch locations/geographic regions (e.g., rural or expensive urban markets). Branches have already begun their transformation from cash centric to account opening and advice centric.

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Gonzobanker

NOVEMBER 29, 2016

Centralized locations can also be strategically placed for the benefit of recruiting and retaining better talent than might be available in certain branch locations/geographic regions (e.g., rural or expensive urban markets). Branches have already begun their transformation from cash centric to account opening and advice centric.

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Video Strategy Branch Strategies ATM 60

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 24

Customer Experience Banking Trends Analysis Trends 24

The Financial Brand

AUGUST 1, 2016

Branch marketing can be a big headache, but with the right processes and technologies, you can achieve control and brand consistency while relieving the pain.

Marketing 12

Marketing Operations Branding Technology 12

The Financial Brand

NOVEMBER 2, 2021

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

Banking Trends 43

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The Financial Brand

OCTOBER 5, 2020

With all the recent buzz about the demise of branches, it was easy to assume they were going to wither away. The post Why that Spike in COVID-19 Bank Branch Closings Didn’t Happen (Yet) appeared first on The Financial Brand. But that's not what FDIC says.

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The Financial Brand

MARCH 29, 2020

The post Reimagining Banking During and After COVID-19 appeared first on The Financial Brand. If the financial impact of coronavirus is significant, will the banking industry remain as committed to digital transformation as it was pre-COVID-19?

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The Financial Brand

APRIL 23, 2017

Report reveals that financial institutions are using strategies from the past rather than advanced technologies and digital media.

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Marketing Strategy Report Technology 27

Jeff For Banks

OCTOBER 13, 2011

This dates back to an interview I did with American Banker about a community FI that was opening coffee shop branches. I gave a twofold comment: 1) I saluted the FI for being creative; and 2) I doubted it would work, particularly in the locations and relatively conservative markets where they tried it.

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The Financial Brand

JANUARY 3, 2021

appeared first on The Financial Brand. Mandatory vaccination is the big one, but a host of other issues makes it crucial for banks and credit unions to proactively prepare. The post Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

Branding 37

Branding Branch Strategies Marketing Strategies Leadership 37

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. It's critical to set one up well ahead of closures, with messaging driven by data.

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How To Branding Data Branch Strategies 31

The Financial Brand

NOVEMBER 15, 2020

The post Five Ways Financial Institutions Drive People Out the Door appeared first on The Financial Brand. Among the toughest issues: discrimination, data breaches, money laundering.

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Branding Data Branch Strategies Leadership 32

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. It's critical to set one up well ahead of closures, with messaging driven by data.

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How To Branding Data Branch Strategies 22