Branch Strategies Branding Customer Experience Millennials 
The Financial Brand
MARCH 8, 2020
The post Why Millennials and Gen Z Love the Biggest Financial Institutions appeared first on The Financial Brand. Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
The Financial Brand
OCTOBER 8, 2020
a digital app tightly tied to in-person experience. The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand. Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0,
The Financial Brand
JANUARY 26, 2022
The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
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