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Why Publicity Stunts Go Wrong So Easily

PYMNTS

When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. And the summer of 2018 has already featured two flashy mass-market promotions that aimed for it, missed and got to watch things go spectacularly awry.

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Protein Bar And Kitchen Customers Earn Loyalty Points No Matter How They Pay

PYMNTS

Kate Rettker, senior marketing manager and manager of the Protein Bar’s mobile order-ahead process, said the company has tweaked its app design to feature more distinct pops of color and better menu functionality, including adding photography. Because they are special to us.”.

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The Big Bucks Behind Sleep (Or Lack Thereof)

PYMNTS

According to McKinsey , if you take the approximate value of all the sleep swag on the market as of 2018 –think luxury pajamas , high-end bed linens , cuddling robots , DTC mattresses and odd gadgets – it generates somewhere between $30 billion and $45 billion annually in revenue worldwide. Boston Med has offered Sleepio since 2016.

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And The Payments And Commerce Innovation Winners Are…

PYMNTS

PricewaterhouseCoopers — after 83 consecutive years of tabulating the Academy Awards without incident — managed to accidentally put the wrong card in Warren Beatty/Faye Dunaway’s hands for the Best Picture award and … well the rest is YouTube history. Alexander questioned, for example, how Adm. Developing those technologies of the future.

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#InBound17 – Celebrating the Helpful Side of Business at HubSpot’s Yearly Inbound Conference

William Mills

This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. We are still reeling from all of the excitement and wanted to give you a quick recap of the conference and key takeaways for your marketing programs. Search Engine Optimization. Video Content is extremely important as well.

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The Week In Very Weird Commerce

PYMNTS

Nordstrom may have failed to boost buzz for their edgy merchandise with the run of dirty jeans, but they did manage to give Reebok a bit of a boost. The drink was so popular it often sold out, and baristas took to social media tearfully begging people to stop ordering it. And this story gets funnier in at last two regards.

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

And it’s not just about happy customers… Boston Consulting Group data indicates personalizing customer journeys can lead to a 10-30% increase in revenue. Customer satisfaction scores also decline in online assisted customer service (online chat, email or social media channels). Opportunity #1: When opening a new account.