Books Boston Branding Retail 
PYMNTS
OCTOBER 4, 2019
Online retailers are expanding their brick-and-mortar footprints – and using feedback from eCommerce customers to inform the selections in their new stores. Amazon , in one case, has added a suburban Boston location to its roster of Amazon 4-star stores, marking the fifth location of its type in the United States.
PYMNTS
JUNE 11, 2018
In fact, the now Duchess of Sussex has sold out a few items for the brand, as its items regularly sneak into her wardrobe rotation. A royal celebrity endorsement is, of course, always nice – and certainly a good way to get a brand’s name in print. Pop-up stores. For this launch, Club Monaco is again working with Diptyque Paris.
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PYMNTS
AUGUST 9, 2017
But, while more consumers are heading to mobile retail channels, the personal experience and ability to touch and preview items in-person offered by physical stores still holds allure for roughly 70 percent of shoppers. People aren’t [going] online anymore — they’re online all day,” Schambach said.
PYMNTS
SEPTEMBER 4, 2020
3) that for only $850 per person, parties of up to eight people can book a solitary table inside one of the French Laundry’s three dining rooms.”. It’s also a shrewd, low-overhead way to keep the brand active and foodies engaged until the COVID nightmare blows over. I think most people are trying to lay low and [are in] survival mode.”
PYMNTS
OCTOBER 19, 2020
To describe these behaviors, author and behavioral scientist Dr. Robert Cialdini coined the term “social proof” in his landmark book, “ Influence ,” which was first published in 1984. The owner of an upscale hair salon in Boston is an example of a business living this reality. Saving Main Street.
PYMNTS
AUGUST 8, 2017
With the advent of artificial intelligence (AI), retailers and merchants have the capability to reach a much larger array of consumers on an extremely tailored and personal level. As such, it should come as no surprise that many retailers are using AI to help boost both their products and services.
PYMNTS
MAY 27, 2016
Omnicommerce usually refers to where and how retailers sell their products, not necessarily who they choose to sell them with. At the rate so many once-solitary brands are shacking up with other companies, though, maybe the definition of the term needs to be widened a bit. Staples Will Sell You A Desk — Or Let You Share One.
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